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|a 9780470944196
|c 44.99 (NL)
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|a (OCoLC)670429016
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|a (AU-PeEL)CARLIEBL624519
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|b eng
|c AU-PeEL
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|a HF5415.1265.E927 2010
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|a 658.8/72
|a 658.872
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| 100 |
1 |
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|a Evans, Dave.
|0 http://id.loc.gov/authorities/names/n78002008
|1 http://viaf.org/viaf/81123166
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| 245 |
1 |
0 |
|a Social Media Marketing :
|b The Next Generation of Business Engagement.
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| 260 |
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|a Hoboken :
|b Wiley,
|c 2010.
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| 300 |
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|a 1 online resource (410 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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| 337 |
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|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/cr
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| 500 |
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|a Description based upon print version of record.
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| 505 |
0 |
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|a Social Media Marketing: The Next Generation of Business Engagement; Acknowledgments; About the Author; Contents; Foreword; Introduction; Part I: Social Business Fundamentals; Chapter 1: Social Media and Customer Engagement; The Social Feedback Cycle; The Social Web and Engagement; The Operations and Marketing Connection; Review and Hands-On; Chapter 2: The New Role of the Customer ; The New Role: Social Interactions; Customer Relationships: CRM Gets Social; Outreach and Influencer Relations; Review and Hands-On; Chapter 3: Build a Social Business; What Is Social Business?
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| 505 |
8 |
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|a Social Business and MeasurementEmployees as Change Agents; Review and Hands-On; Chapter 4: The Social Business Ecosystem; Social Profiles; Social Applications; Using Brand Outposts and Communities; The Social Ecosystem; Review and Hands-On; Part II: Run a Social Business; Chapter 5: Social Technology and Business Decisions; Create a Social Business; Understand the Conversations That Matter; Social CRM and Decision Support; Review and Hands-On; Chapter 6: Social Analytics, Metrics, and Measurement; Social Analytics; Know Your Influencers; Web Analytics; Business Analytics; Review and Hands-On
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| 505 |
8 |
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|a Chapter 7: Five Essential TipsThree Things to Do (and Why) ; What Not to Do (and What to Do Instead); Best Practices in Social Business; Review and Hands-On; Part III: Social Business Building Blocks; Chapter 8: Engagement on the Social Web; Engagement as a Customer Activity; Engagement as a Business Activity; Extend Engagement; Review and Hands-On; Chapter 9: Social CRM; Social CRM and Business Design; Build a Social CRM Program; Enterprise 2.0 and Internal Collaboration; Review and Hands-On; Chapter 10: Social Objects; What Is a Social Object?; Build on Existing Social Objects
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| 505 |
8 |
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|a Create New Social ObjectsUse Social Objects in Business; Review and Hands-On; Chapter 11: The Social Graph; What Is a Social Graph?; Social Graphs Spread Information; Use the Social Graph in Business; Measure the Social Graph; Review and Hands-On; Chapter 12: Social Applications; What Is a Social Application?; Social Applications Drive Engagement; Get Started: Plan a Social Application; Review and Hands-On; Appendices; Appendix A: Terms and Definitions; Social Object; Social Application; Social Graph; Social Network; Social CRM; Appendix B: Online References
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| 505 |
8 |
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|a Thought Leaders and Best PracticesSocial Business Resources; Appendix C: Hands-On Exercises; Chapter 1: Social Media and Customer Engagement; Chapter 2: The New Role of the Customer; Chapter 3: Build a Social Business; Chapter 4: The Social Business Ecosystem; Chapter 5: Social Technology and Business Decisions; Chapter 6: Social Analytics, Metrics, and Measurement; Chapter 7: Five Essential Tips; Chapter 8: Engagement on the Social Web; Chapter 9: Social CRM; Chapter 10: Social Objects; Chapter 11: The Social Graph; Chapter 12: Social Applications; Index
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| 650 |
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4 |
|a Customer relations.
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| 650 |
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4 |
|a Customer relations.
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| 650 |
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4 |
|a Internet marketing.
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| 650 |
|
4 |
|a Internet marketing.
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| 650 |
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4 |
|a Social marketing.
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| 650 |
|
4 |
|a Social marketing.
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| 650 |
|
4 |
|a Social media - Marketing.
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| 650 |
|
4 |
|a Social media --Marketing.
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| 650 |
|
7 |
|a Customer relations.
|2 fast
|0 http://id.worldcat.org/fast/fst00885533
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00977272
|
| 650 |
|
7 |
|a Social marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01122635
|
| 776 |
0 |
8 |
|i Print version:
|a Evans, Dave
|t Social Media Marketing : The Next Generation of Business Engagement
|d Hoboken : Wiley,c2010
|z 9780470634035
|
| 852 |
8 |
|
|b pda-ebl
|x carli-ebl-pilot
|
| 856 |
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0 |
|u http://carli.eblib.com/patron/FullRecord.aspx?p=624519
|y Select University of Chicago from dropdown list
|z Please contact Library regarding classroom use
|
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| 928 |
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|t Library of Congress classification
|a HF5415.1265.E927 2010
|l Online
|c UC-FullText
|n Please contact Library regarding classroom use
|u http://carli.eblib.com/patron/FullRecord.aspx?p=624519
|z Select University of Chicago from dropdown list
|g ebooks
|i 8568041
|
