The Sustainable MBA : The Manager''s Guide to Green Business.
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| Author / Creator: | Weybrecht, Giselle. |
|---|---|
| Imprint: | Hoboken : Wiley, 2010. |
| Description: | 1 online resource (417 pages) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10010966 |
Table of Contents:
- The Sustainable MBA; Dedication; Contents; Preface; Acknowledgments; PART 1: SETTING THE SCENE; Chapter 1: About this book; Who is The Sustainable MBA for and why should I read it?; What you will find in The Sustainable MBA?; How The Sustainable MBA is organized; Ideas on how to use this book; Planet Earth fact sheet; Chapter 2: What is sustainability?; The basics; Other definitions; Sustainable development: a global effort; Chapter 3: What does this mean for business?; The sustainability sales pitch; Chapter 4: The sustainability journey; What does a leading company look like?
- Chapter 5: Getting startedGetting past internal excuses; PART 2: THE CORE TOPICS; Chapter 6: Accounting; Why is it important?; The Key Concepts; Full or true cost accounting; Materiality; Key performance indicators; Measuring social impact; Sustainability in financial statements; Assurance; Challenges; Trends and new ideas; Bringing it all together; Increased disclosure; Recognizing unrecognized assets; Sustainability reporting; Why is it important?; The Key concepts; Sustainable consumption; The commons; Externalities; Regulatory instruments; Market based instruments; Chapter 7: Economics
- Re-evaluating metricsEmerging markets; Challenges; Trends and new ideas; Alternative trading system; A new economic model; Estimating the costs of inaction; From free to fee; Valuing future generations; Environmental valuation; Business and the world's poor; Chapter 8: Entrepreneurship; Why is it important?; The Key concepts; Social/environmental ventures; Social/environmental entrepreneurs; Intrapraneurs; Generating ideas; Funding; Challenges; Trends and new ideas; Microbusinesses; Social stock exchange; Big business working with SMEs; Marketing on a shoestring; Some advice for entrepreneurs
- Chapter 9: Ethics and corporate governanceWhy is it important?; The Key concepts; Business and human rights; Labour and working conditions; Ethics and the individual manager; Corporate governance; Corruption; Bribery; Challenges; Trends and new ideas; Transparency and honesty; Management 2.0; The company of the future; Whistleblowing; The role of the CEO; Chapter 10: Finance; Why is it important?; The Key concepts; Sustainable investment; Fiduciary responsibilities; Tracking performance; Mergers and acquisitions; Project finance; Challenges; Trends and new ideas
- New landscape for corporate ownershipInsurance and sustainability; Focus on long-term value; A new kind of bank; Microfinance; Chapter 11: Marketing; Why is it important?; The Key concepts; People; Products; Price; Place: retailers and sustainability; Packaging; Eco-labels; Social marketing; Cause-related marketing; Challenges; Trends and new ideas; Green = inexpensive; From eco-iconic to eco-embedded; Understanding how people think; Communicating with the customer. . . virtually; The barcode reinvented; Advertising dos and don'ts; Chapter 12: Operations; Why is it important?
- The Key concepts