Book Yourself Solid : The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.
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| Author / Creator: | Port, Michael. |
|---|---|
| Edition: | 2nd ed. |
| Imprint: | Hoboken : Wiley, 2010. |
| Description: | 1 online resource (370 pages) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10013464 |
Table of Contents:
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling; Contents; Foreword by Tim Sanders; Acknowledgments; Author's Note; Preface; Module One: Your Foundation; Chapter 1: The Red Velvet Rope Policy; Chapter 2: Why People Buy What You're Selling; Chapter 3: Develop a Personal Brand; Chapter 4: How to Talk About What You Do; Module Two: Building Trust and Credibility; Chapter 5: Who Knows What You Know and Do They Like You?; Chapter 6: The Book Yourself Solid Sales Cycle Process
- Chapter 7: The Power of Information ProductsModule Three: Simple Selling and Perfect Pricing; Chapter 8: Perfect Pricing; Chapter 9: Super Simple Selling; Module Four: The Book Yourself Solid 7 Core Self-Promotion Strategies; Chapter 10: The Book Yourself Solid Networking Strategy; Chapter 11: The Book Yourself Solid Direct Outreach Strategy; Chapter 12: The Book Yourself Solid Referral Strategy; Chapter 13: The Book Yourself Solid Keep-in-Touch Strategy; Chapter 14: The Book Yourself Solid Speaking Strategy; Chapter 15: The Book Yourself Solid Writing Strategy
- Chapter 16: The Book Yourself Solid Web StrategyPart 1: Designing Your Web Site; Part 2: Getting Visitors to Your Web Site; Part 3: Building Your Social Media Platform; Final Thoughts; References; How to Reach Michael Port; About the Author; Index