Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management.

Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management.

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Bibliographic Details
Author / Creator:Linoff, Gordon S.
Edition:3rd ed.
Imprint:Hoboken : Wiley, 2011.
Description:1 online resource (889 pages)
Language:English
Subject:
Business -- Data processing.
Data mining.
Marketing -- Data processing.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10013468
Hidden Bibliographic Details
Other authors / contributors:Berry, Michael J. A.
ISBN:9781118087503 50 (NL)
Notes:Description based upon print version of record.
Other form:Print version: Linoff, Gordon S. Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management Hoboken : Wiley,c2011 9780470650936

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