Effective Health Risk Messages : A Step-By-Step Guide.
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| Author / Creator: | Witte, Kim. |
|---|---|
| Imprint: | Thousand Oaks : SAGE Publications, 2001. |
| Description: | 1 online resource (225 pages) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10019877 |
Table of Contents:
- Cover; Contents; preface for Instructors and Practitioners; Acknowledgments; Chapter 1 - What are Health Risk Messages?; Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Chapter 3 - Putting it All Together: The Extended Parallel Process Model; Chapter 4 - Useful Concepts from Other Theories; Chapter 5 - Starting Out the Right Way: Formative Research; Chapter 6 - The Risk Behavior Diagnosis Scale; Chapter 7 - Out of the Tower and into the Field; Chapter 8 - Data Collection; Chapter 9 - Data Analysis; Chapter 10 - Getting the Message Out; Appendix; Glossary
- WorksheetsReferences; Suggested Readings; Index; About the Authors