Making sustainability stick : the blueprint for successful implementation /
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| Author / Creator: | Wilhelm, Kevin. |
|---|---|
| Imprint: | Upper Saddle River, New Jersey : Pearson Education, [2014] |
| Description: | xi, 292 pages : illustrations ; 24 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10043125 |
Table of Contents:
- Introduction
- How to Use This Book
- Tips for Reading This Book
- Chapter 1. The Business Case
- Market Forces
- Public Policy and Regulation
- The Top Line and Competitive Advantage
- The Interface Example
- Protecting Your Brand Exercise
- Lessons Learned
- Chapter 2. Defining Sustainability
- Why Are We Doing This?
- Defining Sustainability for Your Company
- What Does This Mean to Your Employees?
- Lessons Learned
- Chapter 3. Understanding Your Stakeholders and What Is Material to Them
- Why You Need Stakeholder Engagement
- Materiality and the Process for Determining It
- Best Practices and Common Delivery Mechanisms
- Communicating It Back to Stakeholders
- The Goal of the 5 Touches
- Lessons Learned
- Chapter 4. Baselining Sustainability to Measure What Matters
- Measure What Matters
- Be Inclusive
- Using the Gap and SWOT Analyses
- Baselining Supports Other Business Decisions
- Managing Your Sustainability Data
- Lessons Learned
- Chapter 5. Goals/Vision and Your Sustainability North Star
- The North Star
- Integrate Your Goals
- Goals Need to Be Corporate, Departmental, and Individual
- Set the Right Goals
- Align KPIs and Sustainability Goals with Corporate Goals
- Assign Responsibility and Accountability
- Lessons Learned
- Chapter 6. Management Support Is Essential
- People Need to See, Hear, and Feel Leadership Support
- Budget
- Dedicate Time and Resources
- Prove It Out. Small Wins Build Momentum
- Lessons Learned
- Chapter 7. Understanding Change Management to Guide Implementation
- Change Is Tough and Nobody Likes to Change
- The Hagen-Wilhelm Change Matrix
- Understand Your Company
- Understanding Your People
- Breaking Down Silos and Coordinating across Departments
- Don't Rest on Your Laurels
- Engaging the Skeptics
- Lessons Learned
- Chapter 8. Engaging Employees Around Sustainability
- Introduction to Employee Engagement
- Sustainability and Employee Engagement
- Train and Make Sustainability Part of the Job
- Make It Personal
- Recognize Different Learning Styles
- Empowered Employees
- Intrapreneurship
- Lessons Learned
- Chapter 9. Systems, Decision Making, and Internal Alignment
- Prioritize Your Actions
- Incorporate into Decision Making
- Incorporate into Systems
- Investment and Procurement Policies
- Align Philanthropy and Community with Sustainability
- Operationalizing Your Green Team
- Lessons Learned
- Chapter 10. Institutionalizing Sustainability
- Job Descriptions and Onboarding
- Evaluations and Aligning Benefits
- Rewards, Recognition, and Compensation
- Gamification
- Lessons Learned
- Chapter 11. Communicating Sustainability Internally
- Continuous Communication Reinforces Your Message
- Share Both the Good and the Bad
- Align Your Communications Efforts
- Use Social Media Internally
- External Reporting
- Transparency Builds Trust
- Lessons Learned
- Individuals Interviewed for This Book
- Citations and Endnotes
- Index
