Engaging customers using big data : how marketing analytics are transforming business /

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Bibliographic Details
Author / Creator:Sathi, Arvind, author.
Edition:First edition.
Imprint:New York, NY : Palgrave Macmillan, 2014.
Description:xiv, 215 pages : illustrations ; 25 cm
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10072883
Hidden Bibliographic Details
ISBN:9781137386182 (hardback)
1137386185 (hardback)
Notes:Includes bibliographical references and index.

MARC

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245 1 0 |a Engaging customers using big data :  |b how marketing analytics are transforming business /  |c Arvind Sathi. 
250 |a First edition. 
264 1 |a New York, NY :  |b Palgrave Macmillan,  |c 2014. 
300 |a xiv, 215 pages :  |b illustrations ;  |c 25 cm 
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504 |a Includes bibliographical references and index. 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
650 0 |a Marketing  |x Data processing.  |0 http://id.loc.gov/authorities/subjects/sh2008107427 
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650 0 |a Consumer behavior.  |0 http://id.loc.gov/authorities/subjects/sh87006429 
650 0 |a Marketing research.  |0 http://id.loc.gov/authorities/subjects/sh85081350 
650 0 |a Big data.  |0 http://id.loc.gov/authorities/subjects/sh2012003227 
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650 7 |a BUSINESS & ECONOMICS / Marketing / General.  |2 bisacsh 
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