Marketing to the 90s generation : global data on society, consumption, and identity /
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| Author / Creator: | Parment, Anders, 1972- author. |
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| Edition: | First edition. |
| Imprint: | New York, NY : Palgrave Macmillan, 2014. |
| Description: | xxi, 185 pages ; 23 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10121227 |
| Summary: | Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. |
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| Physical Description: | xxi, 185 pages ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137444295 1137444290 |
