The sales acceleration formula : using data, technology, and inbound selling to go from $0 to $100 million /
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| Author / Creator: | Roberge, Mark (Sales executive) |
|---|---|
| Imprint: | Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] ©2015 |
| Description: | 1 online resource (xix, 203 pages.) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10131767 |
Table of Contents:
- Uncovering the characteristics of a successful salesperson
- Five traits great salespeople have and how to interview for them
- Finding top-performing salespeople
- The Ideal first sales hire
- Setting up a predictable sales training program
- Manufacturing helpful salespeople your buyers trust
- Metrics-driven sales coaching
- Motivation through sales compensation plans and contests
- Developing sales leaders : advantages of a "promote from within" culture
- Flip the demand generation formula : get buyers to find you
- Converting inbound interest into revenue
- Aligning sales and marketing : the SMarketing SLA
- Technology to sell better, faster
- Running successful sales experiments
- HubSpot's most successful sales experiments
- Conclusion: Where do we go from here?