Humanizing big data : marketing at the meeting of data, social science and consumer insight /

Humanizing big data : marketing at the meeting of data, social science and consumer insight /

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Bibliographic Details
Author / Creator:Strong, Colin (Business writer)
Imprint:London ; Philadelphia : Kogan Page, 2015.
Description:1 online resource.
Language:English
Subject:
Marketing -- Data processing.
Internet advertising.
Customer relations -- Management.
Marketing research.
Big data.
Big data.
Customer relations -- Management.
Internet advertising.
Marketing -- Data processing.
Marketing research.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10139174
Hidden Bibliographic Details
ISBN:074947212X (electronic bk.)
9780749472122 (electronic bk.)
9780749472115 (paperback)
0749472111 (paperback)
Notes:Description based on print version record.
Other form:Original 9780749472115 0749472111

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