Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) /

Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) /

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Bibliographic Details
Author / Creator:	Butler, David (Designer), author.
Edition:	First Simon & Schuster hardcover edition.
Imprint:	New York : Simon and Schuster, 2015.
Description:	xiv, 237 pages : illustrations ; 24 cm
Language:	English
Subject:	Coca-Cola Company. Coca-Cola Company. Technological innovations -- Management. Organizational effectiveness. Strategic planning. Entrepreneurship. Entrepreneurship. Organizational effectiveness. Strategic planning. Technological innovations -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10149844

Hidden Bibliographic Details
Other authors / contributors:	Tischler, Linda, author.
ISBN:	9781451671827 (hbk.) 1451671822 (hbk.)
Notes:	Includes bibliographical references and index.
Summary:	"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--

Regenstein, Bookstacks

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Call Number:	HD45.B88 2015
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian