Successful marketing to the 50+ consumer : How to capture one of the biggest and fastest-growing markets in America /

Successful marketing to the 50+ consumer : How to capture one of the biggest and fastest-growing markets in America /

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Bibliographic Details
Author / Creator:	Ostroff, Jeff
Imprint:	Englewood Cliffs, N.J. : Prentice Hall, c1989.
Description:	xxiii, 371 p. : ill. ; 25 cm.
Language:	English
Subject:	Marketing -- United States Advertising -- United States Aged as consumers -- United States. Advertising. Marketing. Older consumers. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1022125

Hidden Bibliographic Details
Other title:	Successful marketing to the fifty-plus consumer.
ISBN:	0138602719
Notes:	Includes bibliographical references and index.

Description
Summary:	An understanding of today's older consumer is essential for marketers. (Madison Avenue's recent attention to the mature market is not a passing fancy.) Here are data, ideas, strategies, resources, trends and forecasts. Annotation(c) 2003 Book News, Inc., Portland, OR (booknews.com)
Physical Description:	xxiii, 371 p. : ill. ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0138602719