Decision equity : the ultimate metric to connect marketing actions to profits /
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Author / Creator: | Kumar, Piyush. |
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Edition: | 1st ed. |
Imprint: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011. |
Description: | 1 electronic text (xiii, 181 p.) : digital file. |
Language: | English |
Series: | Marketing strategy collection, 2150- 9662 Marketing strategy collection, |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10320918 |