Fundraising Principles and Practice.
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| Author / Creator: | Sargeant, Adrian. |
|---|---|
| Imprint: | Hoboken : Wiley, 2010. |
| Description: | 1 online resource (691 pages) |
| Language: | English |
| Series: | Essential Texts for Nonprofit and Public Leadership and Management ; v.21 Essential Texts for Nonprofit and Public Leadership and Management. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10370042 |
Table of Contents:
- Part 1. Introduction To Fundraising and Donor Behavior
- Chapter 1. Introduction to the Nonprofit Sector
- Objectives
- A Third Sector
- A Tax based Definition
- A Structural-Operational Definition
- Size and Economic Significance of the Nonprofit Sector
- Sources of Income
- Philanthropic Income
- Summary
- Chapter 2. The Development of a Profession
- Chapter 3. Ethical Fundraising
- Chapter 4. Individual Giving Behavior
- Chapter 5. Social Influences on Giving
- Part 2. Fundraising Planning
- Chapter 6. Fundraising Planning: The Fundraising Audit
- Chapter 7. Fundraising Planning
- Chapter 8. The Case For Support
- Chapter 9. Assessing Fundraising Performance
- Part 3. Fundraising Methods
- Chapter 10. Direct Response Fundraising
- Chapter 11. Fundraising Online: Techniques and Tools
- Chapter 12. Donor Retention and Development
- Chapter 13. Major Gift Fundraising
- Chapter 14. Bequest, In Memoriam and Tribute Giving
- Chapter 15. Planned Giving
- Chapter 16. Corporate Giving and Fundraising
- Chapter 17. Grant Fundraising
- Part 4. Fundraising and Civil Society
- Chapter 18. Managing Fundraising Volunteers
- Chapter 19. Events Fundraising
- Chapter 20. Women and Philanthropy
- Chapter 21. Public Trust and Confidence
- Chapter 22. The Social Role of Fundraising