Social Media Metrics : How to Measure and Optimize Your Marketing Investment.
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| Author / Creator: | Sterne, Jim. |
|---|---|
| Imprint: | Hoboken : Wiley, 2010. |
| Description: | 1 online resource (275 pages) |
| Language: | English |
| Series: | New Rules Social Media Series New Rules Social Media Series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/10370048 |
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| 100 | 1 | |a Sterne, Jim. |1 http://viaf.org/viaf/76539517 | |
| 245 | 1 | 0 | |a Social Media Metrics : |b How to Measure and Optimize Your Marketing Investment. |
| 260 | |a Hoboken : |b Wiley, |c 2010. | ||
| 300 | |a 1 online resource (275 pages) | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
| 338 | |a online resource |b cr |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/cr | ||
| 490 | 1 | |a New Rules Social Media Series | |
| 500 | |a Description based upon print version of record. | ||
| 505 | 0 | |a Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues | |
| 505 | 8 | |a Chapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index | |
| 650 | 4 | |a Internet marketing. | |
| 650 | 4 | |a Internet marketing. | |
| 650 | 4 | |a Marketing research. | |
| 650 | 4 | |a Marketing research. | |
| 650 | 4 | |a Online social networks - Economic aspects. | |
| 650 | 4 | |a Online social networks -- Economic aspects. | |
| 650 | 4 | |a Social media - Economic aspects. | |
| 650 | 4 | |a Social media -- Economic aspects. | |
| 650 | 7 | |a Internet marketing. |2 fast |0 http://id.worldcat.org/fast/fst00977272 | |
| 650 | 7 | |a Marketing research. |2 fast |0 http://id.worldcat.org/fast/fst01010284 | |
| 650 | 7 | |a Social media |x Economic aspects. |2 fast |0 http://id.worldcat.org/fast/fst01767769 | |
| 776 | 0 | 8 | |i Print version: |a Sterne, Jim |t Social Media Metrics : How to Measure and Optimize Your Marketing Investment |d Hoboken : Wiley,c2010 |z 9780470583784 |
| 830 | 0 | |a New Rules Social Media Series. | |
| 852 | 8 | |b pda-ebl |x carli-ebl-pilot | |
| 856 | 4 | 0 | |u http://carli.eblib.com/patron/FullRecord.aspx?p=510225 |y Select University of Chicago from dropdown list |z Please contact Library regarding classroom use |
| 903 | |a HeVa | ||
| 929 | |a eresource | ||
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| 928 | |t Library of Congress classification |a HF5415.1265 .S7419 2010 |l Online |c UC-FullText |n Please contact Library regarding classroom use |u http://carli.eblib.com/patron/FullRecord.aspx?p=510225 |z Select University of Chicago from dropdown list |g ebooks |i 8543529 | ||