YouthNation : building remarkable brands in a youth-driven culture /

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Bibliographic Details
Author / Creator:	Britton, Matt, author.
Imprint:	Hoboken, New Jersey : John Wiley & Sons, [2015] ©2015
Description:	1 online resource ( xxv, 292 pages)
Language:	English
Subject:	Young adult consumers. Marketing. Advertising. Target marketing. Young adults -- Attitudes. Young adults -- Conduct of life. Advertising. Marketing. Target marketing. Young adult consumers. Young adults -- Attitudes. Young adults -- Conduct of life.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10382554

Hidden Bibliographic Details
ISBN:	9781118982525 1118982525 9781119162469 1119162467 9781118982532 1118982533 1118981146 9781118981146 1118982533
Notes:	Includes bibliographical references and index. Vendor-supplied metadata.
Other form:	Print version: Britton, Matt. YouthNation : Building Remarkable Brands in a Youth-Driven Culture. Hoboken : Wiley, ©2015 9781118981146

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