Hallyu 2.0 : the Korean wave in the age of social media /

This volume is about the social phenomenon known as hallyu--i.e., the Korean wave, as exemplified by South Korean musician Psy and his single "Gangnam Style." In gathering these essays on K-pop, South Korean television, and other examples of South Korean popular culture, Lee and Nornes's goal is to show that hallyu is not necessarily about authentic Korean popular culture but is rather a form of global culture that has South Korean roots but is impacted by consumptive and promotional behaviors beyond Korea and Asia. The literature on the Korean wave has burgeoned in the last five years--as evidenced by such work as Hallyu: Influence of Korean Popular Culture in Asia and Beyond, ed. by Do kyun Kim and Min-su Kim (2011); John Lie's K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea (2015); The Korean Popular Culture Reader, ed. by Kyung Hyun Kim and Youngmin Choe (CH, Aug'14, 51-6536); and The Korean Wave: Korean Media Go Global, ed. by Youna Kim (2013). With this volume on how hallyu attracts new markets and fans in the age of social media and participatory culture, Lee (communication, Nanyang Technological Univ., Singapore) and Nornes (Asian cinema, Univ. of Michigan) make a valuable addition to that literature. Summing Up: Highly recommended. Lower-division undergraduates through faculty. --Yuya Kiuchi, Michigan State University