Writing online : a guide to effective digital communication at work /

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Bibliographic Details
Author / Creator:Darics, Erika., author.
Edition:First edition.
Imprint:New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Description:1 online resource (x, 124 pages) : illustrations.
Language:English
Series:Corporate communication collection, 2156-8170
Corporate communication collection.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10491347
Hidden Bibliographic Details
ISBN:9781606497814
9781606497807
Notes:Includes bibliographical references (pages 109-119) and index.
Access restricted to authorized users and institutions.
Also available in print.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF title page (viewed on November 25, 2015).
Summary:Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.
Other form:Print version: 9781606497807

MARC

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250 |a First edition. 
264 1 |a New York, New York (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2016. 
300 |a 1 online resource (x, 124 pages) :  |b illustrations. 
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490 1 |a Corporate communication collection,  |x 2156-8170 
504 |a Includes bibliographical references (pages 109-119) and index. 
505 0 |a 1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Notes -- Bibliography -- Index. 
506 |a Access restricted to authorized users and institutions. 
520 3 |a Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. 
530 |a Also available in print. 
538 |a Mode of access: World Wide Web. 
538 |a System requirements: Adobe Acrobat reader. 
588 |a Title from PDF title page (viewed on November 25, 2015). 
650 0 |a Digital communications.  |0 http://id.loc.gov/authorities/subjects/sh85037972 
650 0 |a Business communication.  |0 http://id.loc.gov/authorities/subjects/sh87004551 
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653 |a digital communication 
653 |a digital corporate communication 
653 |a digital writing 
653 |a e-mail 
653 |a instant messaging 
653 |a interactional sociolinguistics 
653 |a virtual work 
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650 7 |a Digital communications.  |2 fast  |0 http://id.worldcat.org/fast/fst00893634 
776 0 8 |i Print version:  |z 9781606497807 
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