Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

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Bibliographic Details
Author / Creator:Smith, Kerry, 1963- author.
Imprint:Hoboken, New Jersey : John Wiley & Sons, [2016]
©20
©2016
Description:1 online resource ( ix, 214 pages) : illustrations
Language:English
Subject:
Target marketing.
Branding (Marketing)
Branding (Marketing)
Target marketing.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10541519
Hidden Bibliographic Details
Other authors / contributors:Hanover, Dan, 1973- author.
ISBN:9781119145882
1119145880
9781119145899
1119145899
9781119176688
1119176689
9781119145875
1119145872
Notes:Includes bibliographical references and index.
Print version record.
Other form:Print version: Smith, Kerry, 1963- Experiential marketing. Hoboken, New Jersey : John Wiley & Sons, 2016 9781119145875
Table of Contents:
  • The rise of the experience
  • The psychology of engagement
  • Developing an experiential strategy
  • Anatomy of an experiential marketing campaign
  • Digital plus live
  • Experience design
  • Proving performance and measurement
  • The 10 habits of highly experiential brands
  • The vocabulary of experiences
  • Converting to an experience brand.

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