From market research to advertising strategy and vice-versa : seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.

From market research to advertising strategy and vice-versa : seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.

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Bibliographic Details
Imprint:Amsterdam : ESOMAR, [1974?]
Description:vi, 291 p. : ill. ; 23 cm.
Language:English
Subject:
Advertising -- Congresses.
Marketing research -- Congresses.
Advertising.
Marketing research.
Conference papers and proceedings.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/107763
Hidden Bibliographic Details
Other authors / contributors:ESOMAR
Notes:Includes bibliographical references.

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