From market research to advertising strategy and vice-versa : seminar, Estoril-Lisboa (Portugal), 28th November-1st December, 1973.
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| Imprint: | Amsterdam : ESOMAR, [1974?] |
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| Description: | vi, 291 p. : ill. ; 23 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/107763 |