Color : messages and meanings /

Color : messages and meanings /

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Bibliographic Details
Author / Creator:	Eiseman, Leatrice.
Imprint:	Gloucester, Mass. : Hand ; [Newton Abbot] : [David & Charles, distributor], 2006.
Description:	144 pages : color illustrations ; 24 x 28 cm.
Language:	English
Series:	A Pantone color resource Pantone color resource.
Subject:	Color. Color -- Psychological aspects. Emotions. Marketing. Advertising. Advertising. Color. Color -- Psychological aspects. Emotions. Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10780719

Hidden Bibliographic Details
ISBN:	9780971401068 0971401063
Notes:	Includes index.
Summary:	From the Publisher: This book features up-to-date color combination guidelines. Includes printing formulas for reproduction of 4-color process and the PANTONE equivalents. There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	f NK1548.E37 2006
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian