Nontraditional media in marketing and advertising /

Nontraditional media in marketing and advertising /

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Bibliographic Details
Author / Creator:Blakeman, Robyn, 1958- author.
Imprint:Los Angeles : SAGE, [2014]
©2014
Description:1 online resource ( vii, 255 pages) : illustrations
Language:English
Subject:
Marketing.
Advertising.
Alternative mass media.
Advertising.
Alternative mass media.
Marketing.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10802901
Hidden Bibliographic Details
ISBN:9781452292861
1452292868
9781412997614
1412997615
Notes:Includes bibliographical references and index.
Print version record.
Other form:Print version: Blakeman, Robyn, 1958- Nontraditional media in marketing and advertising 9781412997614

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