Gaishi : the foreign company in Japan /

Educated at MIT and Harvard Business School, Kang, an executive with INTEL and author of Is Korea the Next Japan? , here offers an invaluable guide for American firms ( gaishis ) and individuals seeking to do business in Japan. He illustrates the importance of corporate commitment and the challenge, especially in management of human resources, posed by operating and marketing a business in a country where professional practices are rooted in ancient cultural traditions. To facilitate trade relations, he believes some methods, products and attitudes, such as that toward short-term returns, that work in the U.S. must be modified to meet the high level of QCDS (quality, cost, delivery, service) expected by Japanese customers. (Oct.) (c) Copyright PWxyz, LLC. All rights reserved