Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /

Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /

Saved in:

Bibliographic Details
Author / Creator:	Kaufmann, Hans Ruediger, 1958- author.
Imprint:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2017]
Description:	ix, 222 pages ; 27 cm.
Language:	English
Series:	Research insights Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject:	Internet marketing. Consumer behavior. Consumer behavior. Internet marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11063891

Hidden Bibliographic Details
Other authors / contributors:	Manarioti, Agapi, 1979- author.
ISBN:	9781683180128 1683180127 9781683180173
Notes:	Series title "research insights" taken from cover. Includes bibliographical references and index.
Summary:	"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--

Description
Summary:	Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations.<br> <br> Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.
Item Description:	Series title "research insights" taken from cover.
Physical Description:	ix, 222 pages ; 27 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781683180128 1683180127 9781683180173