Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /
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| Author / Creator: | Kaufmann, Hans Ruediger, 1958- author. |
|---|---|
| Imprint: | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2017] |
| Description: | ix, 222 pages ; 27 cm. |
| Language: | English |
| Series: | Research insights Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11063891 |
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| 020 | |z 9781683180173 |q electronic book | ||
| 035 | |a (OCoLC)975363939 |z (OCoLC)974972354 |z (OCoLC)975033660 |z (OCoLC)975110854 |z (OCoLC)975383438 |z (OCoLC)975969381 |z (OCoLC)976095945 |z (OCoLC)976195969 |z (OCoLC)989718434 | ||
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| 050 | 0 | 0 | |a HF5415.1265 |b .K384 2017 |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 100 | 1 | |a Kaufmann, Hans Ruediger, |d 1958- |e author. |0 http://id.loc.gov/authorities/names/n2012039837 |1 http://viaf.org/viaf/250921099 | |
| 245 | 1 | 0 | |a Encouraging participative consumerism through evolutionary digital marketing : |b emerging research and opportunities / |c Hans Ruediger Kaufmann, Agapi Manarioti. |
| 264 | 1 | |a Hershey, PA : |b Business Science Reference, an imprint of IGI Global, |c [2017] | |
| 300 | |a ix, 222 pages ; |c 27 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a Research insights | |
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a Series title "research insights" taken from cover. | ||
| 520 | |a "This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh2005004726 | |
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 700 | 1 | |a Manarioti, Agapi, |d 1979- |e author. |0 http://id.loc.gov/authorities/names/n2017017969 |1 http://viaf.org/viaf/623149196736574792880 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |0 http://id.loc.gov/authorities/names/no2013051625 | |
| 903 | |a HeVa | ||
| 929 | |a cat | ||
| 999 | f | f | |i 0dd08962-0f42-5898-ad2d-71983310e219 |s 74a00c81-2da4-5d98-9fba-7b7c4801109f |
| 928 | |t Library of Congress classification |a HF5415.1265.K384 2017 |l JRL |c JRL-Gen |i 9856470 | ||
| 927 | |t Library of Congress classification |a HF5415.1265.K384 2017 |l JRL |c JRL-Gen |e CONE |b 113728359 |i 9804186 | ||
