Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /

Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunities /

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Bibliographic Details
Author / Creator:	Kaufmann, Hans Ruediger, 1958- author.
Imprint:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2017]
Description:	ix, 222 pages ; 27 cm.
Language:	English
Series:	Research insights Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject:	Internet marketing. Consumer behavior. Consumer behavior. Internet marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11063891

Hidden Bibliographic Details
Other authors / contributors:	Manarioti, Agapi, 1979- author.
ISBN:	9781683180128 1683180127 9781683180173
Notes:	Series title "research insights" taken from cover. Includes bibliographical references and index.
Summary:	"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--

Regenstein, Bookstacks

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Call Number:	HF5415.1265.K384 2017
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian