Digital wine : how QR codes facilitate new markets for small wine industries /
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| Author / Creator: | Brabazon, Tara, author. |
|---|---|
| Imprint: | Singapore ; New York : Springer, [2014] |
| Description: | 1 online resource (vii, 133 pages) : illustrations (some color), tables. |
| Language: | English |
| Series: | SpringerBriefs in business SpringerBriefs in business. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11085165 |
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| 100 | 1 | |a Brabazon, Tara, |e author. |0 http://id.loc.gov/authorities/names/nb99191345 |1 http://viaf.org/viaf/22429045 | |
| 245 | 1 | 0 | |a Digital wine : |b how QR codes facilitate new markets for small wine industries / |c Tara Brabazon, Mick Winter, Bryn Gandy. |
| 264 | 1 | |a Singapore ; |a New York : |b Springer, |c [2014] | |
| 300 | |a 1 online resource (vii, 133 pages) : |b illustrations (some color), tables. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
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| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a SpringerBriefs in business | |
| 500 | |a Title from PDF title page (viewed on May 20, 2014). | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, | ||
| 505 | 0 | |a Chapter 1: Introduction: Free, mobile and useful: the rise and rise of QR Codes -- Part One:QR Codes:Potential, possibilities and trajectories -- Chapter 2:QR Codes and the dialogue between analogue and digital -- Chapter 3: Form follows function: how to use QR Codes -- Part Two:From push to pull media -- Chapter 4:From social networking to geosocial networking -- Chapter 5: Disintermediation and reintermediation: from professional to amateur to professional? -- Chapter 6: Social networking: moving beyond space and time -- Part Three:Integrating wine media -- Chapter 7:QR Codes and wine media -- Chapter 8:Mark(et)ing the bottle:using QR codes to build new wine regions -- Part Four:New Zealand and the potential of QR Codes in regions and small nations -- Chapter 9:World Famous in New Zealand -- Chapter 10:100% New Zealand -- Chapter 11:Creative Industries: A Pinot in one hand, a throttle in the other -- Chapter 12: Conclusion. | |
| 650 | 0 | |a QR codes. |0 http://id.loc.gov/authorities/subjects/sh2012001140 | |
| 650 | 0 | |a Wine industry. |0 http://id.loc.gov/authorities/subjects/sh85146993 | |
| 650 | 0 | |a Wine industry |x Technological innovations. | |
| 650 | 7 | |a COMPUTERS |x General. |2 bisacsh | |
| 650 | 7 | |a Science économique. |2 eclas | |
| 650 | 7 | |a Affaires. |2 eclas | |
| 650 | 7 | |a QR codes. |2 fast |0 (OCoLC)fst01895135 | |
| 650 | 7 | |a Wine industry. |2 fast |0 (OCoLC)fst01175961 | |
| 650 | 7 | |a Wine industry |x Technological innovations. |2 fast |0 (OCoLC)fst01175982 | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Winter, Mick, |e author. |0 http://id.loc.gov/authorities/names/n2007010525 |1 http://viaf.org/viaf/250091487 | |
| 700 | 1 | |a Gandy, Bryn, |e author. |0 http://id.loc.gov/authorities/names/no2014166687 |1 http://viaf.org/viaf/313293670 | |
| 776 | 0 | 8 | |i Printed edition: |z 9789812870582 |
| 830 | 0 | |a SpringerBriefs in business. |0 http://id.loc.gov/authorities/names/no2011043021 | |
| 856 | 4 | 0 | |u http://link.springer.com/10.1007/978-981-287-059-9 |y SpringerLink |
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| 928 | |t Library of Congress classification |a HF5416 |l Online |c UC-FullText |u http://link.springer.com/10.1007/978-981-287-059-9 |z SpringerLink |g ebooks |i 9895403 | ||