E-commerce strategy /

E-commerce strategy /

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Bibliographic Details
Author / Creator:	Qin, Zheng, Dr., author.
Imprint:	Hangzhou : Zhejiang University Press ; Heidelberg : Springer, [2014] ©2014
Description:	1 online resource (ix, 351 pages) : illustrations.
Language:	English
Series:	Advanced topics in science and technology in China, 1995-6819 Advanced topics in science and technology in China.
Subject:	Electronic commerce. Electronic commerce -- Government policy. Electronic commerce -- Case studies. Electronic commerce -- China. Electronic commerce -- China -- Case studies. Electronic commerce. Electronic commerce -- Government policy. China. Case studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11089366

Hidden Bibliographic Details
Other authors / contributors:	Chang, Yang, 1981- author. Li, Shundong, author. Li, Fengxiang, Dr., author.
ISBN:	9783642394140 3642394140 3642394132 9783642394133 9783642394133 9787308118606
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references and index. Print version record.
Summary:	E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Other form:	Printed edition: 9783642394133
Standard no.:	10.1007/978-3-642-39414-0

Table of Contents:

E-commerce and E-commerce Strategy
National E-commerce Strategy
E-commerce Strategy of Industries
E-commerce Strategy in Enterprises
E-commerce Strategy under Specific Strategic Environments
E-commerce Technical Strategy
The Present Situation and Outlook of E-commerce Strategy.