Employee engagement in media management : creativeness and organizational development /

Employee engagement in media management : creativeness and organizational development /

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Bibliographic Details
Author / Creator:	Georgiades, Stavros, author.
Imprint:	Cham, Switzerland : Springer, [2015]
Description:	1 online resource.
Language:	English
Series:	Media business and innovation Media business and innovation.
Subject:	Mass media -- Management. Mass media -- Employees. Mass media -- Employees. Mass media -- Management.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11092788

Hidden Bibliographic Details
ISBN:	9783319162171 3319162179 3319162160 9783319162164 9783319162164
Notes:	Includes bibliographical references. Vendor-supplied metadata.
Summary:	This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Other form:	Printed edition: 9783319162164
Standard no.:	10.1007/978-3-319-16217-1

Table of Contents:

1 Introduction
2 Employee Engagement and Organizational Change
3 Communication Process to Achieve Employee Engagement
4 Organizational Arrangements for Participation Leading Towards Employee Engagement
5 Employee Engagement Implementation Leading Towards Employee Creativity
6 Assessing Employee Creativity
7 Conclusion.