Review by Choice Review
Semiotics is the study of the signs and how they interact to communicate meaning. The approach is not simply interdisciplinary, but multidisciplinary. Innis brings together 15 scholars reflecting this diversity: Among those presented are C.S. Peirce, deSaussure, Langer, Levi-Strauss, Bateson, Morris, Eco, Barthes, and Sebeok. The essays concern themselves with varied linguistic questions: What is a sign? Where do they come from? What are their types and kinds? How powerful are they? Innis provides in his introduction a brief statement about each of the authors and how the work selected fits into his schema, later amplified in essays that precede each selection. There is, happily, a subject index, which enables one to track a given topic through the articles. This is not an ``introduction'' to semiotics. Indeed, a satisfactory one does not exist. The articles are demanding but illuminating. (One should prepare by first reading Thomas Sebeok's The Sign & Its Masters (CH, Sep '79.) But the effort is well spent and the bringing together of such a representative cross-section of thought on this emerging discipline is to be applauded.-R.C. O'Hara, University of South Florida
Copyright American Library Association, used with permission.
Review by Choice Review