The active consumer : novelty and surprise in consumer choice /
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| Imprint: | London ; New York : Routledge, 1998. |
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| Description: | 1 online resource (xiii, 264 pages) : illustrations |
| Language: | English |
| Series: | Routledge frontiers of political economy Routledge frontiers of political economy. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11115076 |
| Summary: | The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized. |
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| Physical Description: | 1 online resource (xiii, 264 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0203022912 9780203022917 9780415171908 0415171903 9786610429011 6610429014 |