Internal marketing : directions for management /
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| Imprint: | London ; New York : Routledge, 2002. |
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| Description: | 1 online resource (1 volume) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11115838 |
| Summary: | <p>Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: <p>* the social model of marketing<br>* the human resource management perspective<br>* marketing and service management<br>* quality management<br>* organizational development<br>* corporate identity, image and reputation<br>* corporate communication. <p>Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (1 volume) |
| ISBN: | 0203253191 9780203253199 |