Advertising and consumer citizenship : gender, images, and rights /

Advertising and consumer citizenship : gender, images, and rights /

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Bibliographic Details
Author / Creator:Cronin, Anne M., 1967-
Imprint:London : Routledge, 2000.
Description:1 online resource (x, 179 pages) : illustrations
Language:English
Series:Transformations
Transformations.
Subject:
Advertising -- Psychological aspects.
Consumer behavior.
Sex role in advertising.
Advertising -- Psychological aspects.
Consumer behavior.
Sex role in advertising.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11116447
Hidden Bibliographic Details
ISBN:0203991893
9780203991893
0415223237
9780415223232
9780415223249
0415223245
9786610108169
6610108161
9781134595181
1134595182
0415223245
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Print version record.
Summary:Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Other form:Print version: Cronin, Anne M., 1967- Advertising and consumer citizenship. London : Routledge, 2000

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