Advertising and consumer citizenship : gender, images, and rights /

Advertising and consumer citizenship : gender, images, and rights /

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Bibliographic Details
Author / Creator:	Cronin, Anne M., 1967-
Imprint:	London : Routledge, 2000.
Description:	1 online resource (x, 179 pages) : illustrations
Language:	English
Series:	Transformations Transformations.
Subject:	Advertising -- Psychological aspects. Consumer behavior. Sex role in advertising. Advertising -- Psychological aspects. Consumer behavior. Sex role in advertising. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11116447

Hidden Bibliographic Details
ISBN:	0203991893 9780203991893 0415223237 9780415223232 9780415223249 0415223245 9786610108169 6610108161 9781134595181 1134595182 0415223245
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Other form:	Print version: Cronin, Anne M., 1967- Advertising and consumer citizenship. London : Routledge, 2000

Table of Contents:

Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index.