Television and its viewers : cultivation research and theory /

Television and its viewers : cultivation research and theory /

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Bibliographic Details
Author / Creator:	Shanahan, James, 1960-
Imprint:	Cambridge ; New York, NY : Cambridge University Press, 1999.
Description:	1 online resource (xiii, 267 pages)
Language:	English
Subject:	Television broadcasting -- Social aspects. Television broadcasting -- Social aspects. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11117046

Hidden Bibliographic Details
Other authors / contributors:	Morgan, Michael, 1953 April 15-
ISBN:	0511010907 9780511010903 0521582962 9780521582964 0521587557 9780521587556
Digital file characteristics:	data file
Notes:	Includes bibliographical references (pages 251-264) and index. Print version record.
Summary:	"Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner. Book jacket."--Jacket.
Other form:	Print version: Shanahan, James. Television and its viewers. Cambridge ; New York, NY : Cambridge University Press, 1999 0521582962

Description
Physical Description:	1 online resource (xiii, 267 pages)
Bibliography:	Includes bibliographical references (pages 251-264) and index.
ISBN:	0511010907 9780511010903 0521582962 9780521582964 0521587557 9780521587556