Stated choice methods : analysis and applications /

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Bibliographic Details
Author / Creator:	Louviere, Jordan J.
Imprint:	Cambridge : Cambridge University Press ; New York, NY, US, 2000. Cambridge : Cambridge University Press, 2000.
Description:	1 online resource (xv, 402 pages) : illustrations
Language:	English
Subject:	Consumer behavior -- Mathematical models. Decision making -- Mathematical models. Consumer behavior -- Mathematical models. Decision making -- Mathematical models. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11117282

Hidden Bibliographic Details
Other authors / contributors:	Hensher, David A., 1947- Swait, Joffre Dan.
ISBN:	0511011725 9780511011726 0511031076 9780511031076 0511151616 9780511151613 0511046324 9780511046322 9780511753831 0511753837 9780521782753 0521782759 0521782759 0521788307 9780521788304
Digital file characteristics:	data file
Notes:	Includes bibliographical references (pages 382-398) and index. English. Print version record.
Summary:	This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also presents an update of econometric approaches to choice modelling.
Other form:	Print version: Louviere, Jordan J. Stated choice methods. Cambridge ; New York, NY, USA : Cambridge University Press, 2000 0521782759

Table of Contents:

Preliminaries; Contents; Figures; Tables; Acknowledgements; 1 Choosing as a way of life; 2 Introduction to stated preference models and methods; 3 Choosing a choice model; 4 Experimental design; 5 Design of choice experiments; 6 Relaxing the IID assumption
introducing variants of the MNL model; 7 Complex non-IID multiple choice designs; 8 Combining sources of preference data; 9 Implementing SP choice behaviour projects; 10 Marketing case studies; 11 Transportation case studies; 12 Environmental valuation case studies; 13 Cross validity and external validity of SP models; References; Index.

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