Darwin's brands : adapting to succeed /

Darwin's brands : adapting to succeed /

Saved in:

Bibliographic Details
Author / Creator:	Halve, Anand Bhaskar, 1955-
Imprint:	Thausand Oaks, Calif. : SAGE Publications, 2011.
Description:	1 online resource (168 pages)
Language:	English
Subject:	Brand name products -- India. Branding (Marketing) -- India. Consumers' preferences -- India. Brand name products. Branding (Marketing) Consumers' preferences. Economic history. India -- Economic conditions -- 1991- India. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11124602

Hidden Bibliographic Details
ISBN:	9788132109372 8132109376 9788132107156 8132107152
Notes:	Includes bibliographical references. Print version record.
Summary:	Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t.
Other form:	Print version: Halve, Anand Bhaskar, 1955- Darwin's brands. Thausand Oaks, Calif. : SAGE Publications, 2011 9788132107156

Table of Contents:

Acknowledgements
Introduction
Consumer goods
Thums up : a thundering success
Cadbury's dairy milk chocolate : the real taste of life
Saffola : heart ok please!
Maggi : 25 years in 2 minutes
Amul : the taste of India
Lifebuoy : where there's lifebuoy, there's health
Home and durables
Titan : the times they are a-changin
Asian paints : the colours of happiness
Hero Honda : zero to world leadership in 60 months
Maruti : the long and winding road
Media
Femina : a matter of substance
Services
Airtel : if only we talk to each other.