Marketing for sustainability : towards transactional policy-making /

Marketing for sustainability : towards transactional policy-making /

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Bibliographic Details
Imprint:Amsterdam : IOS ; Tokyo : Ohmsha, 2002.
Description:1 online resource (xiii, 507 pages) : illustrations
Language:English
Subject:
Sustainable development.
Sustainable development -- Government policy.
Marketing.
Environmental policy -- Economic aspects.
Environmental policy -- Economic aspects.
Marketing.
Sustainable development.
Sustainable development -- Government policy.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11126973
Hidden Bibliographic Details
Other authors / contributors:Bartels, Gerard 1947- editor.
Nelissen, Wil, editor.
ISBN:0585458960
9780585458960
1280505354
9781280505355
1586032046
9781586032043
1601294441
9781601294449
9781586032043
1586032046
9784274905094
4274905098
9786610505357
6610505357
6000004796
9786000004798
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
English.
Print version record.
Summary:This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
Other form:Print version: Marketing for sustainability. Amsterdam : IOS ; Tokyo : Ohmsha, 2002 4274905098 1586032046
Standard no.:9781586032043
Description
Physical Description:1 online resource (xiii, 507 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0585458960
9780585458960
1280505354
9781280505355
1586032046
9781586032043
1601294441
9781601294449
9784274905094
4274905098
9786610505357
6610505357
6000004796
9786000004798

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