Marketing for sustainability : towards transactional policy-making /
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Imprint: | Amsterdam : IOS ; Tokyo : Ohmsha, 2002. |
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Description: | 1 online resource (xiii, 507 pages) : illustrations |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11126973 |
Other authors / contributors: | Bartels, Gerard 1947- editor. Nelissen, Wil, editor. |
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ISBN: | 0585458960 9780585458960 1280505354 9781280505355 1586032046 9781586032043 1601294441 9781601294449 9781586032043 1586032046 9784274905094 4274905098 9786610505357 6610505357 6000004796 9786000004798 |
Digital file characteristics: | data file |
Notes: | Includes bibliographical references and index. English. Print version record. |
Summary: | This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication. |
Other form: | Print version: Marketing for sustainability. Amsterdam : IOS ; Tokyo : Ohmsha, 2002 4274905098 1586032046 |
Standard no.: | 9781586032043 |
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