Marketing for sustainability : towards transactional policy-making /

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Bibliographic Details
Imprint:	Amsterdam : IOS ; Tokyo : Ohmsha, 2002.
Description:	1 online resource (xiii, 507 pages) : illustrations
Language:	English
Subject:	Sustainable development. Sustainable development -- Government policy. Marketing. Environmental policy -- Economic aspects. Environmental policy -- Economic aspects. Marketing. Sustainable development. Sustainable development -- Government policy. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11126973

Hidden Bibliographic Details
Other authors / contributors:	Bartels, Gerard 1947- editor. Nelissen, Wil, editor.
ISBN:	0585458960 9780585458960 1280505354 9781280505355 1586032046 9781586032043 1601294441 9781601294449 9781586032043 1586032046 9784274905094 4274905098 9786610505357 6610505357 6000004796 9786000004798
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. English. Print version record.
Summary:	This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
Other form:	Print version: Marketing for sustainability. Amsterdam : IOS ; Tokyo : Ohmsha, 2002 4274905098 1586032046
Standard no.:	9781586032043

Table of Contents:

Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication.

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