The graphic designer's electronic-media manual : how to apply visual design principles to engage users on desktop, tablet, and mobile websites /

The graphic designer's electronic-media manual : how to apply visual design principles to engage users on desktop, tablet, and mobile websites /

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Bibliographic Details
Author / Creator:Tselentis, Jason.
Imprint:Beverly, MA : Rockport Publishers, ©2012.
Description:1 online resource (256 pages) : color illustrations
Language:English
Subject:
Graphic design (Typography)
Information display systems.
Graphic design (Typography)
Information display systems.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11135612
Hidden Bibliographic Details
Varying Form of Title:How to apply visual design principles to engage users on desktop, tablet, and mobile websites
ISBN:9781610584012
1610584015
9781592537785
1592537782
Notes:Includes bibliographical references and index.
Print version record.
Summary:This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer's Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.
Other form:Print version: Tselentis, Jason. Graphic designer's electronic-media manual. Beverly, MA : Rockport Publishers, ©2012 9781592537785
Table of Contents:
  • Cover
  • Title
  • DedicatIon
  • Contents
  • Preface: Reflections on Electronic Media
  • Introduction: Twelve Fundamentals
  • 1. Know the Material
  • 2. Know the Audience
  • 3. Understand the Scope
  • 4. Understand the Final Production
  • 5. The Fold
  • 6. Adaptability
  • 7. Rough It Out
  • 8. Itâ€?s All Type and Image
  • 9. Use a Grid
  • 10. Contrast, Contrast, Contrast
  • 11. Interface Unity
  • 12. Interface Variety
  • Chapter 1: The Digital Realm
  • The Online Experience
  • Users
  • Interactivity
  • Navigation and Metaphors
  • Chapter 2: Managing the DesignTeam Roles
  • The Design Process
  • Structure and Sequence
  • Concept and Testing
  • Chapter 3: Format + Layout
  • The Format
  • Composition Basics
  • Composition Tools
  • Visual Relationships and Contrasts
  • Dynamics
  • Chapter 4: Typography
  • Type Primer
  • Permutations and Sizes
  • Designing with Type
  • Nuances
  • Chapter 5: Color + Pattern
  • Seeing and Making Color
  • Working with Color
  • Texture and Pattern
  • Visual Properties
  • Chapter 6: Image + Illustration
  • Image Modality
  • Imagined Worlds
  • The Language of ImagesPushing Boundaries
  • Chapter 7: The Online Brand
  • Brand Basics
  • Look and Feel
  • Engagement
  • Appendixes
  • Glossary
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • Bibliography
  • Contributors
  • Index
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X

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