Marketing Ethics.

Marketing Ethics.

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Bibliographic Details
Author / Creator:	Saucier, Rick D.
Imprint:	Lewiston : Edwin Mellen Press, 2008.
Description:	1 online resource (181 pages)
Language:	English
Subject:	Marketing -- Moral and ethical aspects. Advertising -- Moral and ethical aspects. Advertising -- Moral and ethical aspects. Marketing -- Moral and ethical aspects. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11150451

Hidden Bibliographic Details
ISBN:	9780773421134 0773421130 0773451161 9780773451162
Notes:	Includes bibliographical references (pages 145-160) and index. Restrictions unspecified Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 English. digitized 2011 HathiTrust Digital Library committed to preserve Print version record.
Summary:	While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices.
Other form:	Print version: Saucier, Rick D. Marketing Ethics. Lewiston : Edwin Mellen Press, ©2008 9780773451162
Standard no.:	99963463379

Description
Summary:	While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America s materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices.
Physical Description:	1 online resource (181 pages)
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliography:	Includes bibliographical references (pages 145-160) and index.
ISBN:	9780773421134 0773421130 0773451161 9780773451162