Marketing Ethics.

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Bibliographic Details
Author / Creator:Saucier, Rick D.
Imprint:Lewiston : Edwin Mellen Press, 2008.
Description:1 online resource (181 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11150451
Hidden Bibliographic Details
ISBN:9780773421134
0773421130
0773451161
9780773451162
Notes:Includes bibliographical references (pages 145-160) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
English.
digitized 2011 HathiTrust Digital Library committed to preserve
Print version record.
Summary:While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices.
Other form:Print version: Saucier, Rick D. Marketing Ethics. Lewiston : Edwin Mellen Press, ©2008 9780773451162
Standard no.:99963463379

MARC

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505 0 |a Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index. 
520 |a While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices. 
588 0 |a Print version record. 
504 |a Includes bibliographical references (pages 145-160) and index. 
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