Hidden Bibliographic Details
| ISBN: | 9780773421134
0773421130
0773451161
9780773451162
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| Notes: | Includes bibliographical references (pages 145-160) and index.
Restrictions unspecified
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
English.
digitized 2011 HathiTrust Digital Library committed to preserve
Print version record.
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| Summary: | While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices.
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| Other form: | Print version: Saucier, Rick D. Marketing Ethics. Lewiston : Edwin Mellen Press, ©2008 9780773451162
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| Standard no.: | 99963463379
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