Profits before people? : ethical standards and the marketing of prescription drugs /

In this extremely topical text, Weber (formerly, Univ. of Detroit Mercy) takes on two of today's most critical issues: business ethics, especially in the pharmaceutical industry, and the marketing of prescription drugs to the general public. The author weaves the concept of business ethics throughout the book and uses those principles to explain how the marketing of drugs now fits into the new business paradigm. This book takes direct aim at the question of whether ethical business practice in the drug industry can exist in today's society. The author clearly establishes the case that business ethics have changed and that there is a widening gap: what is best for the companies may not be best for prescribing physicians and their patients. This thoroughly engrossing book will be important reading for health care practitioners, drug-marketing representatives, and the public at large. ^BSumming Up: Recommended. Upper-level undergraduates, graduate students, professionals/practitioners, and general readers. R. G. McGee Jr. Walters State Community College