Raising consumers : children and the American mass market in the early twentieth century /

Saved in:

Bibliographic Details
Author / Creator:	Jacobson, Lisa, 1962-
Imprint:	New York : Columbia University Press, ©2004.
Description:	1 online resource (xii, 299 pages) : illustrations.
Language:	English
Series:	Popular cultures, everyday lives Popular cultures, everyday lives.
Subject:	Child consumers -- United States -- History -- 20th century. Market segmentation -- United States -- History -- 20th century. Target marketing -- United States -- History -- 20th century. Advertising and children -- United States -- History -- 20th century. Advertising and children. Child consumers. Market segmentation. Target marketing. United States. History.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11163013

Hidden Bibliographic Details
ISBN:	0231509243 9780231509244 0231113889 9780231113885
Digital file characteristics:	data file
Notes:	Includes bibliographical references (pages 227-281) and index. Print version record.
Summary:	-- Miriam Forman-Brunell, University of Missouri-Kansas City.
Other form:	Print version: Jacobson, Lisa, 1962- Raising consumers. New York : Columbia University Press, ©2004

Table of Contents:

Acknowledgments
Introduction "Big Sales from Little Folks"
He Development of Juvenile Advertising From Thrift Education to Consumer Training
Reforming the Child Spender Heroes of the New Consumer Age
Imagining Boy Consumers Athletic Girls and Beauty Queens
Imagining the Peer-Conscious Adolescent Consumers Revitalizing the American Home
Playrooms, Parenting, and the Middle-Class Child Consumer Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression Epilogue
Notes
Index

Similar Items