Mad cows and mother's milk : the perils of poor risk communication /

Mad cows and mother's milk : the perils of poor risk communication /

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Bibliographic Details
Author / Creator:	Leiss, William, 1939-
Edition:	2nd ed.
Imprint:	Montreal ; Ithaca : McGill-Queen's University Press, 2004.
Description:	1 online resource (xvii, 452 pages) : illustrations
Language:	English
Subject:	Health risk communication. Health risk assessment. Communication. Health Education -- methods. Risk Factors. Risk Management. Health risk assessment. Health risk communication. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11164780

Hidden Bibliographic Details
Other authors / contributors:	Powell, Douglas Alan, 1962-
ISBN:	9780773572409 0773572406 9780773528178 0773528172
Notes:	Order of authors reversed on previous ed. Includes bibliographical references (pages 413-442) and index. Print version record.
Summary:	"Mad Cows and Mother's Milk uses high-profile examples - including the mad cow fiasco in the United Kingdom, E. coli outbreaks, and silicone breast implants - to outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. In this second edition, William Leiss has added new case studies on mad cow disease in North America, climate change, and genetic technologies to argue that the failure of institutions to inform the public about the scientific basis of various risks makes it difficult for governments, industry, and society to manage risk controversies sensibly and often results in massive costs. Mad Cows and Mother's Milk will help us avoid future mistakes."--Jacket.
Other form:	Print version: Leiss, William, 1939- Mad cows and mother's milk. 2nd ed. Montreal ; Ithaca : McGill-Queen's University Press, 2004

Table of Contents:

Mad cows or crazy communications?
A diagnostic for risk communication failures
Dioxins, or chemical stigmata
Hamburger hell
Silicone breasts
Lost in regulatory space : rBST
Gene escape
Mother's milk
Ten lessons
Two stinking cows : the mismanagement of BSE risk in North America
A night at the climate casino : Canada and the Kyoto quagmire
Life in the fast lane : an introduction to genomics risks.