|
|
|
|
| LEADER |
00000cam a2200000Ma 4500 |
| 001 |
11170932 |
| 005 |
20210426223733.2 |
| 006 |
m o d |
| 007 |
cr cn||||||||| |
| 008 |
050617s2006 nyua ob 001 0 eng d |
| 010 |
|
|
|a 2005017678
|
| 016 |
7 |
|
|a 013452348
|2 Uk
|
| 016 |
7 |
|
|a 013452348.
|2 Uk
|
| 019 |
|
|
|a 170172173
|a 271791508
|a 437183461
|a 473761702
|a 476081837
|a 560352677
|a 648261587
|a 814498203
|a 826512485
|a 922957307
|a 961524514
|a 962590897
|a 966101692
|a 988490233
|a 991957477
|a 1037940652
|a 1038680698
|a 1055349111
|a 1058009316
|a 1062886275
|a 1081196589
|a 1112966501
|a 1114479510
|a 1153461563
|a 1156002267
|a 1156948694
|a 1228568419
|
| 020 |
|
|
|a 9780765621528
|q (electronic bk.)
|
| 020 |
|
|
|a 0765621525
|q (electronic bk.)
|
| 020 |
|
|
|a 1280912650
|
| 020 |
|
|
|a 9781280912658
|
| 020 |
|
|
|a 0765616130
|
| 020 |
|
|
|a 9780765616135
|
| 020 |
|
|
|z 0765616130
|q (alk. paper)
|
| 020 |
|
|
|z 9780765616135
|
| 024 |
3 |
|
|a 9780765616135
|
| 035 |
|
|
|a (OCoLC)232160219
|z (OCoLC)170172173
|z (OCoLC)271791508
|z (OCoLC)437183461
|z (OCoLC)473761702
|z (OCoLC)476081837
|z (OCoLC)560352677
|z (OCoLC)648261587
|z (OCoLC)814498203
|z (OCoLC)826512485
|z (OCoLC)922957307
|z (OCoLC)961524514
|z (OCoLC)962590897
|z (OCoLC)966101692
|z (OCoLC)988490233
|z (OCoLC)991957477
|z (OCoLC)1037940652
|z (OCoLC)1038680698
|z (OCoLC)1055349111
|z (OCoLC)1058009316
|z (OCoLC)1062886275
|z (OCoLC)1081196589
|z (OCoLC)1112966501
|z (OCoLC)1114479510
|z (OCoLC)1153461563
|z (OCoLC)1156002267
|z (OCoLC)1156948694
|z (OCoLC)1228568419
|
| 035 |
|
9 |
|a (OCLCCM-CC)232160219
|
| 037 |
|
|
|a AFE86F97-DB4B-4B28-9266-083017136B6D
|b OverDrive, Inc.
|n http://www.overdrive.com
|
| 040 |
|
|
|a IOD
|b eng
|e pn
|c IOD
|d CUY
|d OCLCQ
|d N$T
|d YDXCP
|d AU@
|d OCLCQ
|d DKDLA
|d MERUC
|d CCO
|d E7B
|d OCLCQ
|d TEFOD
|d OCLCQ
|d OCLCF
|d EBLCP
|d ZI0
|d IDEBK
|d DEBSZ
|d A8C
|d TR7RH
|d OCLCQ
|d TEFOD
|d OCLCQ
|d AZK
|d LOA
|d AGLDB
|d OCLCQ
|d COCUF
|d OCLCQ
|d MOR
|d PIFBR
|d ZCU
|d OCLCQ
|d U3W
|d STF
|d VNS
|d WRM
|d VTS
|d ICG
|d YDX
|d VT2
|d OCLCQ
|d WYU
|d DKC
|d OCLCQ
|d M8D
|d UHL
|d OCLCQ
|d UKCRE
|d UK7LJ
|d BOL
|d LDP
|
| 049 |
|
|
|a MAIN
|
| 050 |
|
4 |
|a HF5821
|b .G87 2006eb
|
| 072 |
|
7 |
|a BUS
|x 002000
|2 bisacsh
|
| 072 |
|
7 |
|a KMPH
|2 bicssc
|
| 100 |
1 |
|
|a Gulas, Charles S.,
|d 1962-
|0 http://id.loc.gov/authorities/names/n2005044946
|
| 245 |
1 |
0 |
|a Humor in advertising :
|b a comprehensive analysis /
|c Charles S. Gulas and Marc G. Weinberger.
|
| 260 |
|
|
|a Armonk, N.Y. :
|b M.E. Sharpe, Inc.,
|c ©2006.
|
| 300 |
|
|
|a 1 online resource (xiv, 240 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 340 |
|
|
|g polychrome.
|2 rdacc
|0 http://rdaregistry.info/termList/RDAColourContent/1003
|
| 347 |
|
|
|a data file
|2 rda
|
| 504 |
|
|
|a Includes bibliographical references (pages 207-224) and indexes.
|
| 505 |
0 |
|
|a History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions.
|
| 588 |
0 |
|
|a Print version record.
|
| 520 |
|
|
|a Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
|
| 650 |
|
0 |
|a Wit and humor in advertising.
|0 http://id.loc.gov/authorities/subjects/sh85062946
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
|
| 650 |
|
7 |
|a Wit and humor in advertising.
|2 fast
|0 (OCoLC)fst01734106
|
| 655 |
|
0 |
|a Electronic book.
|
| 655 |
|
4 |
|a Electronic books.
|
| 655 |
|
7 |
|a Electronic books.
|2 gtlm
|
| 700 |
1 |
|
|a Weinberger, Marc G.
|0 http://id.loc.gov/authorities/names/n94053221
|
| 776 |
0 |
8 |
|i Print version:
|a Gulas, Charles S., 1962-
|t Humor in advertising.
|d Armonk, N.Y. : M.E. Sharpe, Inc., ©2006
|w (DLC) 2005017678
|
| 903 |
|
|
|a HeVa
|
| 929 |
|
|
|a oclccm
|
| 999 |
f |
f |
|i 3468c589-37f1-5d3b-9a98-00950d8054a1
|s c8e64cc3-925f-574a-8d4c-c9107a5ddb09
|
| 928 |
|
|
|t Library of Congress classification
|a HF5821 .G87 2006eb
|l Online
|c UC-FullText
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=199773
|z eBooks on EBSCOhost
|g ebooks
|i 12249459
|
