Hidden Bibliographic Details
| Other authors / contributors: | Weinberger, Marc G.
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| ISBN: | 9780765621528
0765621525
1280912650
9781280912658
0765616130
9780765616135
0765616130
9780765616135
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 207-224) and indexes.
Print version record.
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| Summary: | Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
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| Other form: | Print version: Gulas, Charles S., 1962- Humor in advertising. Armonk, N.Y. : M.E. Sharpe, Inc., ©2006
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| Standard no.: | 9780765616135
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